FOR IMMEDIATE RELEASE
Base, Custom, and All-In configurations lower the cost of entry for autonomous material handling while giving manufacturers the flexibility to pay only for the capabilities they need.
MEQUON, Wis. — October 9, 2026 — MūL Technologies announced a new modular pricing structure for its MARC® autonomous robotic carts, with a fully operational base model now starting at $9,999. The new pricing makes autonomous material transport more accessible to manufacturers and warehouses looking to reduce repetitive material-handling tasks without making a substantial upfront investment.
For many manufacturers, the challenge is not finding opportunities to automate material movement. It is justifying the investment when their operations don't require a complex automation system. MūL's new pricing model addresses that challenge by allowing customers to select the capabilities they need today while retaining the flexibility to add functionality as their operations evolve.
"Manufacturers shouldn't have to invest in automation capabilities they'll never use," said Dan Armbrust, Founder and CEO at MūL Technologies. "Some facilities need a simple way to move materials between two workstations. Others need automated routes serving multiple departments. Our goal is to make autonomous material transport practical and affordable for both, without forcing customers into a one-size-fits-all solution."
Base MARC® — Starting at $9,999. A fully operational autonomous cart with no additional purchases required. Base MARC includes EZ-Go Navigation™ for simple, one-button destination programming, up to 10 programmable locations, and Wi-Fi-free operation.
Custom MARC® — Priced by Configuration. Customers can build on Base MARC® by selecting capabilities that fit their workflows, including additional destinations, multi-language support, looping routes with programmable wait times, ROI tracking, programming lockout, Power Assist, Precise mode, customizable button labels, and high-speed wired programming access.
All-In MARC® — $19,999. Includes all available capabilities for the life of the cart at an $8,000 savings compared with purchasing the same features individually for $27,999.
Unlike material-handling equipment dedicated to a single task, MARC® can support multiple applications within the same facility. A cart can transport components to assembly stations, deliver tools and supplies, move finished goods, or serve different production areas as operational requirements change.
This versatility allows manufacturers to generate value from a single automation investment across multiple workflows rather than evaluating each material-handling task as a separate automation project.
In one documented manufacturing application, a MARC® cart completed 16,438 transport trips over 18 months. The customer used the same cart for different material-handling tasks, demonstrating how a flexible autonomous platform can support changing production needs while reducing repetitive employee travel.
With entry pricing now starting at $9,999, manufacturers can begin automating routine transport tasks with a lower upfront investment. Depending on daily trip volume, labor costs, and the amount of employee time recovered, MARC® can achieve a return on investment in under eight months.
MARC® also operates without Wi-Fi or costly infrastructure modifications, making it practical for existing manufacturing plants, warehouses, and leased facilities where traditional automation systems can be difficult or expensive to deploy.
The new MARC® pricing is available immediately to customers in the United States and Canada. Manufacturers can explore configurations or request a custom quote at multechnologies.com/marc-carts-starting-at-9999.
MūL Technologies® designs and manufactures MARC®, an autonomous mobile robot (AMR) built to make material handling practical, flexible, and affordable for manufacturing, warehousing, and logistics operations. Based in Mequon, Wisconsin, MūL partners with GMI Solutions, a contract manufacturer serving customers worldwide since 1983. Learn more at multechnologies.com.